Author Archive

Write for Humans

Write for Humans

When you create your content write it for humans.  Call them customers if you want or potential clients but they are all people. Of course all the clever SEO stuff like links, meta and so on are important but your writing needs to be focused on what everyday people want online.  A buzz word...

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Image Is Everything

Technical SEO can cover all sorts of nitty gritty crap but one thing you should look at on your sites posts and pages is your images.  Here are the main areas to look at. Big Is Not Beautiful Make sure your images are not huge.  By this I don’t mean width and height, I mean don’t load up...

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SEO – Day One – The Blank Stare

SEO is 90% hard work.  A bit of knowledge, no “secret sauce” (hate that word) but a lot of grind.  You try things, create some content see it doesn’t work, try and get a guest post, fail try again.  You get the picture.  But what to do first? Firs things First – Decent Content No...

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Write Like You are Possessed

Every day now I get asked by my website clients. Help me, help me, help me to show up for search. Before we go any further work out how much a converted visitor to your website is worth. For the initial weeks I recommend that you get faster and more focused at typing.  Allocate...

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Optimising Your Social Media Management

Optimising Your Social Media Management

My social stream tended to be split roughly evenly into something like this. Useful links from time to time Various comments on whatever came into my mind Interactions with people. But in addition there would be long periods of complete silence where I either was too busy or just didn’t have the interest or ideas for content to...

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The SEO Conundrum for Freelancers

The SEO Conundrum for Freelancers

Describing how search works is hard.  There is a pretty good reason for this. Its not the technical aspects or even the basic principles of how search engines work. Its Googles fault. Everyone at some stage of their working week who has access to a computer uses Google. Not sure of the date of...

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Oh No Content is King Rears its Head

Oh No Content is King Rears its Head

I hate the phrase Content is King.  But it is true.  Having a site with little or no decent is the number one failing of website owners.  They spend money on the design put up the usual yawn pages About, Our Products, and Contact and leave it hoping it will do some magic. But writing content isn;t...

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